South Korean entertainment giant HYBE's new RM106M acquisition: PR firm with controversial clients like Johnny Depp, Drake and Logan Paul

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Hybe Notícia

PR,Crisis Management,HYBE America

SEOUL, Sept 21 — South Korean entertainment company HYBE recently splurged RM106 million to acquire 51% stake in a mystery company on August 1. The move sparked conversations...

South Korean entertainment giant HYBE's new RM106M acquisition: PR firm with controversial clients like Johnny Depp, Drake and Logan PaulSEOUL, Sept 21 — South Korean entertainment company HYBE recently splurged RM106 million to acquire 51% stake in a mystery company on August 1.And has now been revealed that the outfit is a US-based public relations agency.

HYBE’s semi-annual report revealed The Agency Group PR LLC , a Santa Monica-based non-listed company, has been added to the list of its subsidiaries to “strengthen the public relations resources of HYBE America.”TAG PR was involved involvement in the infamous libel case between Johnny Depp and former wife and actress Amber Heard in 2022.

Its president Melissa Nathan who is listed as one of its two managers, was Depp’s PR representative during the Depp vs. Heard trial and was also recently in the headlines after actor Justin Baldoni hired her for crisis PR management in his rift with actress Blake Lively.This has alarmed Kpop fans with many voicing their suspicions over the need for the acquisition.?????that firm has a track record of representing questionable people after the depp trial.

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