Standardizing Ethics And Protecting Influencers: A Call For Industry Reform

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Marketing & Business Notícia

Influencer Marketing,Ethics,Regulation

The author argues for a more ethical and regulated influencer marketing industry, advocating for standardized professional expectations, pay, and outcomes. They emphasize the need to punish unethical behavior, protect creators' rights, and prioritize quality over virality.

The author argues for an industry in which unethical behavior is punished; professional expectations, pay, and desired outcomes are standardized; and creators are given the same rights and protections as other professional marketers.Influencer marketing is a global force with huge potential for both positive and negative social impact. Influencers, brands, and social media companies that mislead the public could ruin an industry reliant on credibility.

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