Running has long been one of the most popular ways for people to stay fit. Some 50 million people run in the United States, the highest total in the world. It's also become big business.Over the last 10 years running has grown in popularity by about 57%, which has opened a real window of opportunity.The race is on to take advantage of running's popularity. There are thousands of organized running events held each year in the U.S., involving millions of runners.
'The global market for the various apps that runners download to their phones was valued at $562 million in 2021. Looking ahead ten years to 2031, it's projected to reach more than $2.1 billion.'The digital marketplace for running has grown tremendously,' Simmelkjaer said.RELATED STORY | Is it the shoes? Runner shatters women's marathon world recordSponsorships are also growing.