The No. 1 tip for landing a job offer in today's tough job market, says HR expert of 20 years

But it's not impossible, says Tessa White, a career coach with 20 years of HR experience and founder of The Job Doctor.

It's the first thing she helps clients figure out when revamping their resume and preparing for interviews.A big mistake people make is thinking their value proposition lies in the tasks they've done before and can continue doing in a new job. But this can limit your value proposition and later negotiations because "your leverage is in your outcomes," White says.

Highlight your value proposition by explaining the main problem you solved in your previous role, how you did it, and what the outcome was, backed by numbers.

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