Salesforce's UK chief urges government not to regulate all AI companies in the same way

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Salesforce’s CEO of U.K. and Ireland told CNBC the firm takes all legislation “seriously” but wants anticipated regulations to be…

Zahra Bahrololoumi, CEO of UK and Ireland at Salesforce, told CNBC that the tech giant takes all legislation"seriously" — but it wants regulations in Britain to be"proportional and tailored."

Bahrololoumi noted that there's a difference between companies developing consumer-facing AI tools — like OpenAI — and firms like Salesforce making enterprise AI systems. She said consumer-facing AI systems, such as ChatGPT , face fewer restrictions than enterprise-grade products, which have to meet higher privacy standards and comply with corporate guidelines.

For example, one feature called"zero retention" means no customer data can ever be stored outside of Salesforce. As a result, generative AI prompts and outputs aren't stored in Salesforce's large language models — the programs that form the bedrock of today's genAI chatbots, like ChatGPT. "All the concerns around things like consent, privacy, transparency, data sovereignty apply at all levels no matter if it is consumer or enterprise as such details are governed by regulations such as GDPR," Rotibi told CNBC via email. GDPR, or the General Data Protection Regulation, became law in the UK in 2018.

 

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