Surveillance business model drives data exploitation, threats to privacy

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Social Good Summit 2024 Notícia

Advertising Industry,Artificial Intelligence,Data Privacy

Meredith Whittaker, president of The Signal Foundation, warns of the ‘deeply perverse consequences’ of abusing personal data for various purposes

This is AI generated summarization, which may have errors. For context, always refer to the full article.

Whittaker, who joined the summit virtually, explained that surveillance has become central to the tech industry and artificial intelligence as we know it. Companies currently rely on advertising to understand their customers better, which now involves gathering large amounts of data on potential consumers in the pursuit of business growth and profit.

“We kind of realize just how collapsed the categories of propaganda and advertising are when we look at them in terms of behavior and incentives, and not in terms of whether they’re selling a handbag or a presidential candidate,” she added.

 

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