has emerged as a standout with its unwavering commitment to manufacturing all products locally. This mission, coupled with a loyal, values-driven team, has given the brand staying power in Toronto's constantly evolving retail market.
This dedication has not only shaped Province of Canada's identity, but also built credibility and loyalty with customers who value a homegrown product."Consistency paired with customer service can be a powerful thing," he adds. The small business environment in Toronto’s clothing sector is tough, but the Province of Canada founders approach it with resilience."Everyday we lace our shoes up for whatever challenge that given day brings. Some days you’re going to lose, sometimes you’re going to win, at the end of the week, month, year, you just want your wins to outweigh your losses." This mentality has remained one of the cornerstones of Watt's approach toward the unforgiving nature of business.
"The vision for physical spaces that Julie and I had, if we allow ourselves to dream, was to have a small store in every major city across Canada," says Watt, "Just a space large enough so someone could get to know us and drop by and say hello."