Massimo Dutti Returns to U.S. Market With Store in Aventura, Fla.

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The Massimo Dutti store sports the company's latest design concept that is also being used in Europe.

Inditex Groupstore was created by the brand’s in-house architecture studio. Details like solid wood, natural stones and whitewashed walls create a clean and harmonious space alongside simple and functional furniture.The Florida store will offer the brand’s Limited-Edition Collection for women and men. The company also created a special collection exclusive to the location that will be available beginning Thursday.

Other services offered in the store include a click-and-reserve option for customers and sales associates will be equipped with mobile devices that will allow shoppers to make purchases electronically, including tap-to-pay. And if an item is not available at the store, customers can order online with an associate and receive the order within 48 hours, either in the store or at another delivery location.

Massimo Dutti was founded in 1985 as a men’s fashion brand and launched its first womenswear collection in 1995. It operates more than 500 stores in more than 70 markets globally. In the first half of this year, sales were 904 million euros, up from 842 million euros in the same period last year. At one time, it had operates stores in New York; Costa Mesa, Calif.; Washington, D.C., and Houston, but those all closed. The brand had continued to operate an e-commerce site in the U.S.

 

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