Drake's Company Accuses UMG of Alleged 'Schemes' to 'Artificially Inflate' Kendrick Lamar's 'Not Like Us'

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On Nov. 25, Drake's company Frozen Moments, LLC filed a petition against Universal Music Group, alleging it carried out 'schemes' to 'artificially inflate' the success of Kendrick Lamar's 'Not Like Us' single.

Drake's Company Accuses UMG of Alleged 'Schemes' to 'Artificially Inflate' Kendrick Lamar's 'Not Like Us'

Lil Wayne Appears to Respond to Kendrick Lamar Mentioning Him on New Album: 'I Shall Destroy If Disturbed'The attorneys allege that UMG gave Spotify, which is also named as a respondent in the petition, a 30% discount on licensing rates in exchange for the music streaming platform recommending "Not Like Us" to listeners searching for "unrelated" songs and artists, according to the filing.

The attorneys added that Frozen Moments has been informed that UMG is allegedly "taking steps in an apparent effort to conceal its schemes" such as firing employees who show loyalty to Drake. UMG's alleged decision to saturate the market with "Not Like Us" "comes at the expense of other artists" such as Drake, the court papers continue.

"Not Like Us" now has 900 million Spotify streams, making it the most streamed diss track in the platform's history, according to the petition. It also achieved a record-breaking 96 million streams in a seven-day period.

 

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