Shawn"Jay-Z" Carter — billionaire rapper, producer, entrepreneur, philanthropist, and Beyoncé Knowles' husband — will serve as the chief brand strategist for Caliva, a burgeoning California company that counts former star NFL quarterback Joe Montana as an investor.
"We think this is a sea change in terms of the visibility to the industry," he said."We take this partnership with a lot of responsibility, a lot of humility, a lot of accountability moving forward." Jay-Z joins Montana, Snoop Dogg, Whoopi Goldberg, Willie Nelson, Martha Stewart as part of a growing list of celebrities who have jumped into the cannabis business in recent years as a number of states have legalized marijuana in some form.
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