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Consider the aftermath of the 2009 market disaster. As the chart below shows, the value of the market never recovered to its 2008 peak, with a relatively weak upturn in 2013 quickly deflating to lower numbers.There was no shortage of new models introduced in this “lost decade,” but most of them merely replaced older legacy models that faded out. Also, the little growth the market enjoyed was only at the top.
In fact, this pattern of heavy spending on new product development will likely continue across the board . However, Cessna in July cancelled plans for another step up for its product line, the Hemisphere.
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