On Wednesday evening, the Utah Jazz defeated the Oklahoma City Thunder in the NBA regular season opener. More importantly for Chick-fil-A fans, the Thunder's Steven AdamsThis season, Chick-fil-A announced that if a player on the opposing team misses two free throws in a row in the fourth quarter while playing the Jazz, all customers with a Chick-fil-A app in the state of Utah will get free chicken.
While free chicken for an entire state sounds absurdly ambitious, it is a deal that makes a lot of sense for Chick-fil-A. Chick-fil-A has a number of sports partnerships, including the college football Chick-fil-A Peach Bowl and concessions stands in many sporting arenas . The chain's operators are encouraged to pursue local partnerships, intended to help Chick-fil-A embed into different communities.
A state-wide deal also helps introduce more Utahans to the chain, which currently has less than 40 locations in the state. As Chick-fil-A transforms from a regional Southern brand to the third-largest chain by sales in the US, it is crucial to establish itself as a customer favorite in new regions where it is still a relative unknown.
Plus, by making customers download the app, Chick-fil-A is better able to turn people seeking a deal into loyal customers. As of May,
Getting thrown out of the UK. LOL
Basically pigeon holing by saying all of Utah is anti gay. Interesting
Do you use the term 'ploy' for all marketing techniques?
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