A few weeks ago, I received an email from one of my book publishers asking me to sign an amendment to a contract. From the salutation, I could tell the email had gone to several authors. As I read the transmittal email, my first thought? The publisher’s email has been hacked. This is a phishing attempt. The email had convoluted sentences, punctuation errors, and layout problems galore.
So I forwarded the email to my editor to ask: “Did this email come from someone at your office? The URL looks legitimate, but the writing caused concern. Is it a phishing attempt?” With his confirmation, of course, I opened and signed the attachment. But the incident raised the bigger question:How often do other customers or coworkers ignore what they receive because it’s poorly written? Either . . .They don’t understand it well enough to respond.
The publisher’s email brought to mind once again responses from a recent University of Northern Colorado study of white-collar workers: Forty percent said poor writing lessened someone’s credibility. And fully, one in four workers reported that they’d reconsider doing business with someone and their organization because of poor writing.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Fonte: Reuters - 🏆 2. / 97 Consulte Mais informação »
Fonte: BusinessInsider - 🏆 729. / 51 Consulte Mais informação »