P&G Pursues the Do-It-Yourself Health-Care Business

Sharon TerlepAmericans’ growing fixation on self-care has them spending billions to treat conditions from insomnia to itchy skin without doctors or prescription drugs. Now Procter & Gamble Co. is trying to seize on the trend.

The maker of Pampers diapers and Gillette razors, a decade after getting out of the drug business, is making a push into wellness and self-care—growing pockets of the health-care industry—with products such as vitamins and supplements, nonprescription sleep aids and all-natural menopause treatments.

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