, closed shop. It was estimated that customers lost at least S$164,000 in payments then, compared to the S$103,000 forked out in prepayments by customers in the Beautiful Love Wedding saga.
Since time immemorial, couples want the moon at the lowest possible price. But bridal companies face high start-up costs, including rental, ensuring a stock of exquisite gowns and enlisting photographers on retainers, so keeping business afloat can be challenging.
The Facebook page, SG Budget Brides, for instance, is a platform for almost 4,000 brides who share information, pictures, company reviews and more, allowing soon-to-be-married couples to discover more reputable bridal studios or avoid shady vendors with a poor track record. For instance, wedding boutique La Belle Couture has practically halved the price of its packages to strike a delicate balance business and customer preferences.
To capitalise on this preference, some studios have aimed to become a one-stop shop for all wedding services. These studios work with different vendors to deliver their customers’ varying requests.Truly Enamoured has earned itself an enviable reputation of being an affordable one-stop bridal studio.
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