KUALA LUMPUR, Dec 22 — Thanks to its successful track record in empowering women, non-governmental organisation, Women of Will has embarked on an Entrepreneur Development Programme aimed at uplifting the socio-economic mobility of women in the B40 group via diverse business activities.
A move very much in line with the government’s zest to help those in the B40 income category, she said it teaches skills in diverse areas such as financial literacy, marketing, e-communication, e-literacy, direct marketing, baking and basic skills such as sewing. AIM acts as the facilitator between the public, private and social sectors in constructing new and creative ways to develop this financing model for social service delivery.
“It is your right because you worked hard for it and everything else comes with that, such as the confidence in communication, in reaching out to the broader market, communicating with your family and the rest of the community,” she said. Since most of the participants are single mothers, WoW caters to individual needs since they undertake multi-tasking, having to balance work, family and children.
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