This Founder Shares Where She Has Found The Most Support As A Latina Small Business Owner

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Esperanza Friedman shares the lessons she's learned as the founder of J & J Artificial Limb and Brace.

Esperanza Friedman was raised in a Latinx family that taught her about the power of paying it forward and doing good in the world, so when she had the opportunity to create a business that did good, she took it.

Since its founding in 2001, Friedman has led the team at J & J Artificial Limb and Brace to do just this. Together they’ve worked to create braces and artificial limbs that change lives and a business that is profitable and growing. “[Wells Fargo] approached me about this project in late November I was excited to get involved,” shares Friedman. “With the idea in mind that I would have an opportunity to tell my untold story and potentially serve as inspiration for other Latinas and small businesses, I immediately accepted.”

My primary goal was to get my business up and running but money was not coming in for the first few years, so I had to get a side job to make ends meet. My husband who is also an orthotist/prosthesis himself was a huge support in building this business. We both worked extremely hard to build our dream together. The money that was coming in was leaving twice as fast and bills for the business and home were increasing.

 

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From Side Hustle To Million Dollar Plus BusinessI am president of Ventureneer, a digital media and market research company that helps corporations reach small businesses through thought leadership. My book, Forget the Glass Ceiling: Build Your Business Without One, provides women entrepreneurs practical advice for overcoming the barriers they face. In 2017, she was recognized as one of 17 Inspiring Women to Watch in 2017 in Inc. In 2016, I became a mentor for WE NYC and in 2015, I won the Madam C.J. Walker Business Leadership Award from the National Minority Business Council. I was named a 2013 and 2012 Small Business Influencer.
Source: ForbesWomen - 🏆 477. / 51 Read more »