Audio tech, marketing experts share 2020 predictions: programmatic, AI - Business Insider

simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

Audio ad experts predict that in 2020, interest and ad spend will continue to grow thanks to programmatic audio ad sales and advancements in voice technology.has heard increased interest in audio advertising from clients in the past two years, and expects that trend to continue into 2020, said Jackie Vanover, the company's vice president of demand-side platform.

DSPs also offer sophisticated targeting mechanisms, Vanover said, and could work for traditional audio outside of podcasting. Voice technology was one solution to the measurement problem, Tushinskiy said, which is why Instreamatic switched its focus to conversational AI. The company recently partnered with Pandora to test the new advertising format, which prompts listeners to talk back to ads.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The world's largest river cruise ship will sail in Spring 2020 — see inside - Business InsiderThe cruise will sail on China's Yangtze River and includes views of the Qutang, Wu and Xiling Gorges, as well as ancient temples and pagodas. Bigger doesn’t mean better. Also the worlds most polluted river cruise ship? That looks interesting!
Source: BusinessInsider - 🏆 729. / 51 Read more »

What to expect from Apple in 2020: iPhone returns to growth and more - Business InsiderNext year is shaping up to be a huge moment for Apple as it's expected to reclaim dominance of the smartphone industry — here's what to expect in 2020 What happened to the take over of Tesla ? Can transform Apple in 10 Trillion company in two years ;) Hahahaha! “Reclaim”...from whom?
Source: BusinessInsider - 🏆 729. / 51 Read more »