These are the 2019 digital media predictions we got wrong - Business Insider

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Business Insider Intelligence laid out five digital media predictions for 2019 — these are the ones that missed the mark:

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This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Business Insider Intelligence through your company, click here. At the end of 2018, Business Insider Intelligence laid out five digital media predictions for 2019 — and we got most of them correct.

But while AVOD has likely boosted viewership in terms of number of hours viewed, user growth has been sluggish. Compared with Netflix, which grew paid subs 21% in 2019 to 158 million, Tubi has about

 

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