UTAR was represented by President Professor Dr Ewe Hong Tat while Yayasan KRU was represented by its president, Datuk Norman Abdul Halim.
“We also wish to enrich the local intellectual property pool and create a new income stream for local talents. We are proud and happy to be here as we believe UTAR covers different segments of the creative industry altogether, and we hope we can unite the cream of the crop from the university to face the future market and work as a team.”
Meanwhile, the second level of funding will see them gaining access to other sources of funding from our investors and other institutions. Yayasan KRU was established in September 2017 to support youths from Bottom 40 families to pursue skills-based programmes related to the creative industry and digital entrepreneurship.