In July, Netflix launched its first mobile-only plan, rolling out a $2.99 a month offering in India to help boost its reach in a country boasting 478 million smartphone users. In October, the company launched a similar plan in Malaysia at $4.
While addressing a conference in the capital, Delhi, on a recent trip, Netflix CEO Reed Hastings talked about the company's India strategy, saying that the streaming video giant would spend more than Hastings also touted the company's mobile-only plan, saying: "If we have amazing content from around the world, people are willing to pay for that. ... In the U.S., cable television costs about $75. Here [in India] it’s about $3-$5. In the U.S., people pay $50 for mobile phone access.
So has the mobile-only plan helped crack the market for Netflix? It is hard to say given that Netflix has never disclosed its Indian subscriber count, but observers say it has been a boost for the global giant in the country. Netflix chief product officer Greg Peters in October told analysts that the plan was "performing better than we tested.
Back in July at the official unveiling of the plan in Delhi, Netflix director of product innovation Ajay Arora explained why the streamer was launching its mobile-only offering this way: "Our members in India watch more on their mobiles than members anywhere else in the world — and they love to download our shows and films.
With a plethora of free and advertising VOD content, such as on YouTube and even on platforms like Hotstar , Indian consumers already have much choice on their mobiles. in October, which costs $4.06 per month, adding another option to its menu in the country that includes a basic rate subscription plan at $7.90 , a $10.04 standard plan and a $12.19 premium plan. "Netflix members in Malaysia already watch twice as much content on their phones as the average member,” the streaming giant explained when launching the offer.
Please use the correct map.
Wrong map
daamiedwards Please correct the map of India that you have used in this post. PMOIndia MEAIndia kindly intervene!
Why are you cut a part of kashmir from india map? First complete this map than talk anything about Netflix ..
It already has released mobile only plans for the Indian sub continent.
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