Report: Amazon’s Twitch Not Meeting Ad Revenue Expectations

citing people familiar with company financials says it only translated into a modest $230 million in ad revenue for 2018 and a midyear annual projection of $300 million for 2019.

Partnered streamers on Twitch share revenue from commercials, with the option of running ads at will with the push of a button during streams, but the majority of earnings for top streamers comes from premium subscription revenue that’s shared with Twitch. However, given the top streamers generally get the majority cut from subscriptions, Twitch sees a better profit margin on ads, according to The Information.

MattRyanPerez Cause WatchMixer is better 😆

MattRyanPerez You know what I like about Twitch? It always reminds me Twitter got there first. :-) jack

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Report: Amazon’s Twitch Not Meeting Ad Revenue ExpectationsTwitch leads the live-streaming market, pulling in a reported $230 million in ad revenue for 2018, but that still pales in comparison to YouTube. Parents not letting children use their credit cards to watch video games? Weird Great another excuse to squeeze and demonetize content creators that keep game developers products alive
Source: Forbes - 🏆 394. / 53 Read more »