L.A.'s booming tech scene gets its own publication to cover it, with all-star investors

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The former CEO of Zillow is launching dot.LA, a news and events company for the L.A. tech scene. A slew of notable Angelenos from tech, media and sports are backing it.

But outlets covering the tech industry have seemingly gone against the trend.

“We’re singularly focused on the greater L.A. area, and that focus will allow us to attract an audience and build a brand more easily than general interest national tech press,” Rascoff said. “The L.A. tech community is big enough and the business community is big enough to support this financially, and there’s a hole to fill here. I like our chances.”

“I wanted to raise it from the town,” Rascoff said. “I wanted to build broad support and buy in from the L.A. tech community, so we could have leading companies and founders and tech executives feel emotionally and financially invested in the company’s success.” To help run the new company, Rascoff brought in Sam Adams, a fellow L.A. native, Harvard-Westlake and Harvard University alumnus, and recent graduate of USC’s business school, as a co-founder and chief executive.

 

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