Lynn, who was promoted to head international in early 2017 after former global boss Bob Bakish was tapped to lead Viacom, pointed out that consolidating international flagship brands into two groups “will simplify our structure and more closely align our business with ViacomCBS’ U.S. brands, enabling us to share more content and resources across our different brands and extract maximum value from our content investment and libraries.
Under the restructure, Kerry Taylor has been promoted to exec VP of VCNI entertainment and youth brands. Taylor, who current serves as exec VP of MTV International and chief marketing officer for VCNI UK, reports into both Lynn and Chris McCarthy, president of entertainment and youth brands for ViacomCBS Domestic Media Networks.
Elsewhere, Nickelodeon veteran Jules Borkent has been promoted to executive VP of VCNI Kids & Family, reporting to Lynn and Brian Robbins, president of kids and family entertainment for ViacomCBS Domestic Media Networks. Lynn said: “Kerry and Jules are exceptional creative and strategic professionals. Kerry brings equal parts marketing acumen and a genuine connection to the global youth zeitgeist which has driven MTV’s successful international franchise strategy and ratings success. Jules is a respected industry voice, who’s dedicated to bringing unique and diverse content to Nickelodeon audiences around the world.
Elsewhere, Raffaele Annecchino will also take on an expanded role, with additional responsibility for the company’s operations in Northern and Eastern Europe and key Asian markets.