Navigating A Marketing Role In Tech: What To Look For, What To Expect

President Jeremy Korst to better understand what marketers should consider when deciding whether or not to pursue a career in tech.

The vast majority of marketing roles within tech companies are focused on marketing communication and outbound, demand generating activities to support the next product launch. There is often minimal involvement by marketing in shaping future product strategy as compared to what you would find in a CPG or retail firm - where marketing plays a leadership role in shaping future innovation.

● Where does marketing sit within the organization, and what are the integration points with other teams? Does the company have a CMO and do they report to the CEO? ● Does the company have a history of promoting marketers to lead other strategic functions or units within the company?

Humans have never had technology, so what are you talking about?

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