Instagram head Adam Mosseri: Who is the exec behind likes disappearing - Business Insider

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The life and career rise of Instagram head Adam Mosseri, the Facebook exec behind 'like' counts disappearing

Mosseri's entry into the leading role at Instagram was reportedly met with skepticism internally at Facebook. But in his first year on the job, Mosseri pushed out a number of measures meant to improve user safety and integrity, especially related to bullying and mental health.the suicide of British teenager Molly Russell in early 2019, Mosseri acknowledged the platform wasn't doing enough and Instagram banned all graphic images of self-harm soon afterwards.

However, the most significant change that's happened during Mosseri's tenure is Instagram's experiment with hiding public 'likes' on posts — internally referred to as "Project Daisy." Mosseri has said the purpose of the test is to create "a less pressurized environment where people feel comfortable expressing themselves." The change is being tested on users around the world, but Mosseri has hinted the rollout could extend to everyone "early this year.

 

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