When Apple Didn’t Pad Its Margins

Believe it or not, there have been times that Apple Inc. wasn’t all about its margins. Ten years ago today the company introduced its first iPad. The device itself was of little surprise, as rumors had been swirling for months that Apple was building a tablet.

I think youl fine apple came out to undercut IBM. So far from the first it was probably the LAST reasonably priced apple product.

Not exactly - same GP % as all their other products - it just ended up priced much less than the “experts” predicted!

'A Phone to be to released as Pad it was. In the end. The strategy is.' (Yoda branding)

You mean they’ve been shamelessly profiteering in every device since? Scandalous curious_twitt who’d have thought capitalism could be so ruthless.

Too many firsts in that copy. You could have deleted the, uh, first one and kept the meaning.

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