Amazon’s Entry into Italy Could Prompt Quantum Leap for Local Industry

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Amazon Studios’ official move into Italy last week with a robust slate of both scripted and unscripted shows is shaking up the local industry and may give the country a welcome boost in terms of ra…

’ official move into Italy last week with a robust slate of both scripted and unscripted shows is shaking up the local industry and may give the country a welcome boost in terms of raising its profile on the global production map, whereThe streamer, being an arm of a global retailing powerhouse, is pushing into Europe at its own pace and with a more multi-genre approach than its competitors, in particular compared with, a standalone service. During a Jan.

“It was since the days of when Sky Italia launched 10 years that we hadn’t had a breath of fresh air when it comes to having a new player in [unscripted] entertainment,” he said. “And that could shake things up a bit,” Mieli added. De Laurentiis, who owns Italian top league soccer team Napoli and smaller club Bari, said he had been a bit sidetracked by his soccer activities before scoring the comedy series deal with Amazon for “Vita Da Carlo” .

 

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