Bloomberg's Super Bowl commercial and his record-breaking ad spend - Business Insider

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Bloomberg's Super Bowl commercial is the crown jewel in a record ad campaign that's aired seven times more promotions than the previous top presidential spender

At some point during Sunday's Super Bowl LIV, the nationwide broadcast will show presidential campaign advertisements from two New York billionaires. After President Trump's reelection campaign purchased two 30-second nationwide spots,. These two ads will be the Super Bowl's first nationwide presidential ads.

, written by the three co-directors of the Wesleyan Media Project, found that Bloomberg's campaign has aired seven times as many TV commercials to date as previous record-holder Mitt Romney's campaign had at this point in 2008. found that an estimated $367 million has been spent on political ads so far. This is an increase of 131 percent over 2016 spending to date.

Bloomberg's campaign alone has spent $200 million this cycle, just short of Hillary Clinton's $257.6 million 2016 advertising spending. Steyer is also a big spender, and has aired five times as many commercials to date as Romney did in 2008. The next largest ad spender besides Bloomberg this cycle is Bernie Sanders, with $9 million spent so far.

Bloomberg, who has already aired nearly as many ads this campaign as Trump did in 2020, is taking an unconventional approach to campaigning. With his, he has unprecedented resources to pour into advertising dollars and staffing.

 

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Let him keep throwing his money away.

An ad to solidify why people who believe in personal freedom will never vote for him.

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