The video, lasting all of 93 seconds, was filmed in a warehouse near Los Angeles International Airport and posted online in 2012.
Short on information and long on irreverence, it employed a toddler, a tennis racket, a forklift, and an actor in a bear costume to persuade viewers that they were spending far too much on razor blades. For a dollar a month, the video promised, DollarShaveClub.com would deliver razors to the customer’s door. Never mind that the company owned no factory, had no research department, and possessed zero expertise in manufacturing razor blades. Thanks in part to the video’s memorable tag line—“Shave.
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