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ViacomCBS Will Raise Its Streaming Game With New, “Differentiated” Service

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Newly merged Viacom-CBS is planning to launch a streaming service that will combine CBS All Access with other Viacom assets, a person familiar with the company’s plans confirmed to Deadline

with other Viacom assets, a person familiar with the company’s plans confirmed to Deadline.

The new service would be differentiated product from what exists now. It would combine sports, news live viewing and the full breadth and depth of the company’s expanded portfolio across demos, genres and geographies, insiders indicate.CNBC had the first report of the company’s plans. Chief Digital Officer Marc Debevoise, Pluto TV CEO Tom Ryan and president of U.S. Networks Distribution Ray Hopkins have been working with Bakish on the initiative.

 

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