official BeerAdvocate announcement
of the acquisition chooses to use the headline “BeerAdvocate and Untappd have joined forces” to describe the buyout, even as Todd Alstrom says “We’ve been struggling to keep the lights on for over two years,” a mere two sentences later. Alstrom did have some positives about Untappd to share, however, including a defense of the lack of detail in average Untappd reviews.“Way beyond the beer geek, which is one of its strengths.
Smith also hints at what may have been one of the most enticing aspects of acquiring BeerAdvocate, which is its history/experience with running live beer events, such as the annual Extreme Beer Festival. Smith“[We] plan to learn from BeerAdvocate’s near two decades of experience putting on world class beer festivals. We’ve added Brittany Burke, BeerAdvocate’s Events Manager to Talia Spera’s team. Talia joined us in November of last year from MGM to lead our live events division.
Regardless, this announcement certainly represents the end of an era. BeerAdvocate was once arguably the biggest name in the beer rating space—it was the site I used to write my own amateur reviews for many years—but the evolution of the tech space never stops. BeerAdvocate was slow to adopt to the modern, app-driven era of beer ratings, and now it finds itself owned by a competitor less than half its age—swallowed up by its own intellectual progeny.
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