How GM's director of innovation is helping the company go beyond cars - Business Insider

Rachel Kuhn has been at General Motors for more than six years, but before that, she held leadership roles at Starbucks and a global consulting firm.General Motors' innovation team has a clear directive: Projects must add at least $100 million in revenue.

In an interview with Business Insider, she explained what problems the team is hoping to solve as GM and the rest of the automotive industry look toward an electric, driverless future. Rachel Kuhn has what could be one of the hardest jobs at General Motors, and that's because it's a job outside of the area the company has long dominated: cars.

For most, $100 million — the minimum accretion GM wants from Kuhn and any projects undertaken by her team — is definitely not starting small. "Our belief in the science of climate change drives our commitment to create a zero-emissions future," the chief executive said at a capital markets day in February. "We know we have more work to do today to reduce the environmental impact of our operations and of our products.

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