Here's how Kohl's is trying to fix its women's business

  • 📰 CNBC
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 72%

Business News News

Business Business Latest News,Business Business Headlines

Kohl's called out the women's category as one of its biggest weaknesses during the quarter.

It is phasing out eight of its women's brands.Daniel Acker | Bloomberg | Getty Images"Our women's business remained challenged throughout the year," CEO Michelle Gass told analysts during a post earnings conference call on Tuesday. "We recognize that we need a much more significant reinvention in women's to improve the trajectory moving forward."that topped analysts' expectations. Year over year, however, its net income and net sales were down.

Kohl's called out women's as one of three reasons its results did not meet its own internal expectations. The other two reasons, according to Gass, were weakness in the home category and overall pressure on gross margins due largely to heavy promotions. Without going into details, Gass said Tuesday that Kohl's has put a new leadership team in place for its women's business.

She said Kohl's is making "bold moves" that include phasing out eight of its women's brands over the coming year, but didn't say which brands those are. It said it will provide more details during a March 16 meeting with investors in New York. Meanwhile, Kohl's will be launching additional private labels and leaning into its strongest national brand partners, the CEO explained. Some of those include

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in BUSÄ°NESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Coronavirus treatments and vaccines: Gilead's remdesivir, Moderna - Business InsiderRoughly 80% of coronavirus cases are mild, but others can be a lot more serious. Here's how doctors are trying to treat COVID-19. 20% need hospitalization. But I have heard not plans on how to accommodate that many people.
Source: BusinessInsider - 🏆 729. / 51 Read more »