So if we’re such big buyers, why aren’t there more car ads geared toward us? Why aren’t there more female salespeople in dealerships and women who own those dealerships? And, for that matter, why weren’t there more women at that auto show?
Mostly, I look back and realize that there weren’t many images of cars that seemed inviting to me. Car ads on television always featured stylish men revving pointlessly down an empty street or harried moms hustling kids to soccer practice. Neither of those narratives applied, or appealed, to me. But thankfully, times, they do change, and Copeland goes on to note that “when automakers fail now it’s much more subtle, a matter of the men who predominate in most companies failing to anticipate the needs of female consumers.”
for just under 20 per cent of employees in motor vehicle manufacturing and just under 14 per cent of automotive repair and maintenance workers.It’s the same story at the top. Globally, only 8 per cent of executives in the top 20 motor vehicle and parts companies on the Fortune Global 500 list were women in 2018. In North America, there are just two women at the head of a vehicle brand – Mary Barra, CEO of General Motors Company, and Laura Schwab, president of Aston Martin of the Americas.
stephanieytc I work in the Collision Ind. Women are thier own offenders. They ask for advice, I give it, and then a man walks in the room and they ask the same question to the man, with an apology 'I'm sorry Dear, I just need to be sure'. Meanwhile, they just asked our coffee refill guy.
stephanieytc The auto industry recognizes that 50% of car buyers are women. That's how Ford scored with the Mustang in 1965, it was marketed specifically to women.