Alipay escalates fight for market share with app link to array of services

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Jack Ma company targets 40-million service providers to use its mini-programs

Hong Kong — Alipay, the mobile payment app owned by billionaire Jack Ma, is stepping up its competition with WeChat to get more of its 900-million users to tap expanded services in everything from real estate purchases to restaurant and cinema bookings.

“We’ve seen a spike in demand for online services,” He Yongming, vice-president of Alipay’s open ecosystem business. “This trend will only grow stronger even after the virus outbreak ends.” A property service provider began offering real estate auctions via the mini-program, selling 110-million yuan in property in total over three days, according to Ant. It used Alipay’s identity verification system, a live-stream of the auction in real-time and a private blockchain that incorporated the local notary agency.

 

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