Leles sold many of her valuable personal items, saved up some initial seed funding and kicked things off by renting a small studio designing bespoke pieces for high-end clients. Her break came when a supplier she had known from her days at Graff borrowed her 12 stones worth approximately £1.1m entirely on trust. “In the industry, your reputation is the most important thing” she says.
This investment allowed Vania to hire a PR company in order to market the brand as well as build a small team and rent a beautiful salon on Bond Street, one of London England’s renowned locations for high-end shopping. Todayhave their own collections, all inspired by African countries where the diamonds are sourced. An example of this is her Zambian Edition which features emeralds all sourced from Zambia.
The long term mission for Leles is to have end of end tracking of the source of gemstones and recently she has begun looking into how she can utilise blockchain technology in order to achieve this.
Leles’s mission is a big and difficult one but she is doing her bit to help shine a light on some of the conflict associated with these beautiful natural resources which will ensure a long lasting impact for many generations to come. This article is part of a series featuring diverse people making a difference. You can find more articles
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