Inside YouTuber Brent Rivera's Amp: scouting talent, TikTok superhero - Business Insider

But Rivera isn't interested in living with his 10-member creator team, he said.

One of the main benefits of working in a creator group is the ability to cross-promote each team member across each other's channels. When a social-media newcomer like Wodzynski, who has fewer than a million followers across all platforms, appears in one of Rivera's videos, she can instantly gain exposure to a much larger audience. , and each of its members have all grown their follower counts significantly since joining the group.

Amp doesn't require a set amount of follower growth or video views for its talent. Both Hensler and Azelart said they set their own subscriber growth goals each month. Because the Amp team all live within a close radius of each other in Huntington Beach, California , being an Amp creator generally doesn't require commuting.

The group generally doesn't script or storyboard their videos, but they do take notes in their phone to plan out what they need for each video. While Amp Studios is still an upstart, the company is already generating more than a billion views each month across its creators' channels.

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