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AT&T's Xandr launches TV ad buying tool, partners with Disney

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REUTERS: AT&T Inc's advertising unit Xandr said Wednesday it is partnering with Walt Disney Co, AMC Networks and sister company WarnerMedia to ...

REUTERS: AT&T Inc's advertising unit Xandr said Wednesday it is partnering with Walt Disney Co, AMC Networks and sister company WarnerMedia to make it easier for advertisers to buy TV commercials across the networks.

WarnerMedia, which is also owned by AT&T, includes cable channels like TNT and CNN, while Disney owns broadcaster ABC and sports network ESPN. AMC Networks includes the BBC America and IFC channels.

 

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