Publish and be damned: how social media affects publishing

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One book's cancellation is a local example of the perceived and actual power of social media when it comes to issues of cultural appropriation and the cancel culture to influence publishing.

It's a big thing to have a book published, no matter how prolific you are. One Australian writer was looking forward to their latest novel coming out through the local arm of a multinational publisher.

"No one among all the people with misgivings ever suggested to me there was anything wrong with the book, that it was bigoted or racist or whatever," said the novelist, who didn't want to be named in case it affected chances of being published in the future. "They just in the end said: 'You're not allowed to write this book. This story isn't yours to write.

So are these issues playing a greater role in Australian publishing and how should they be negotiated?Hachette Australia publishing director Fiona Hazard, who says she would not have distributed Allen's memoir here, says good publishers assess public sentiment. "The size of someone's social media profile can play a part in publishing decisions, including the way they are seen in the wider community.

Scribner publishing director Ben Ball, a former publishing director at Penguin Random House, says publishers should not be put off giving people a voice even though there might be legal sensibilities to be worked through. Chief executive of Hardie Grant, Sandy Grant, believes the question of cultural appropriation is becoming more critical to publishers than fear of social media judgment, although the former can feed the latter. It has become a huge issue for his US and British offices.

 

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