Coronavirus Could Change the Wedding Industry For Years

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A pandemic just isn't a part of even the most organized bride's plans. Here's how some are coping, and what coronavirus will mean for the wedding industry long after the quarantine is lifted.

When Caitlin Corsetti, 29, and her fiancé got engaged about a year ago, she knew that she wanted to get married in Italy. "We both have Italian heritage, so Italy made sense,” she says. So they set a date for a small wedding in Nerola, outside of Rome, on June 17, 2020, with plans to have a week-long honeymoon in the country after the fact.

Kelsey Dobbs, 29, got married on March 14 in Palm Beach, Florida, and had been planning her nuptials for 11 months. The week before her wedding, she started getting calls from older family members and friends of her parents revising their RSVPs. "We were expecting 185 guests,” she told me three days before her wedding. "At the moment, we have 170, but we're expecting more drop-offs.”In the end, that dropoff accounted for 40% fewer guests than had initially RSVP'd yes.

Altobelli and her business partner, PS Ives, have already fielded calls from brides hoping to reschedule their weddings, too. "I got an email from a venue asking me to accomodate a bride for October 10,” Ives says.The biggest point of fear, according to Altobelli, is coming from smaller boutique vendors that might not have the capital to keep their businesses afloat if they see a huge number of cancelations in the immediate future.

Berke, who was a wedding planner before starting eWed, points out the importance of brides thinking long-term about the fallout of the coronavirus on the industry. "With all these events being canceled, there are going to be vendors that go out of business. A vendor who you have this year might not be around next year,” he says. "You see this happen any time there is an upset in the market.

Still, with more businesses — and entire cities — shuttering by the day, cancelation may be the only option. Jackie Schwerm, 31, and her fiance made the decision to cancel their May 2 wedding in Minnesota. "The CDC's recommendations say no public gathering over 50 for the next two months, so our wedding is impacted by that,” she said.

 

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Good because the wedding industry was a disgusting waste of money.

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