Theater Owners Chief on Universal's 'Trolls' On-Demand Play: 'Exhibitors Will Not Forget This'

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Now, it is a moot point, considering that virtually all of the 5,400-plus cinemas in the U.S. have closed amid the coronavirus epidemic. And theaters could stay dark for at least six to 12 weeks, upending the 2020 release calendar, between release date and production delays. — are being made available immediately on premium VOD. Aren’t you concerned that this will result in a permanent shift in consumer behavior?

will open day and date on premium VOD and in any theaters around the globe that remain open. Your thoughts?is a very different story. For all the movies that had been scheduled for release during April and May, every other distributor announced delays to later times. But they still intend to release those delayed movies theatrically. Some of those delays have specific new dates [Sony’swill open in November and Universal’snext year]. And some have been postponed for unspecified dates.

Don't count favors.

You may be out of business by then. Why pull a power move when Universal is actually giving the people what they need. They're scared. Their kids have no clue. What's wrong with easing the public by releasing something to take their minds off a virus?

Exhibitors might not forget it, but do you think moviegoers will forget that you used to sell them a 2¢ thimble of popcorn for $11? kickrocks

What’re they gonna do? Kneecap them?

Sure, because I'd rather make sure you get your money than sit in a theater and risk death.

Idiots

Yeah. After this, there’s nothing more people are going to want to do than pay exorbitant ticket and snack prices to sit next to strangers.

You won’t be around anymore

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