Co-founders Sumpter and Randolph believe they are filling a proverbial"White space" in the market."Black moms are among the most connected, culturally influential, and upwardly mobile audiences in today's digital media ecosystem yet, despite wielding considerable purchasing power, they remain largely underserved and underrepresented in the marketplace," Randolph states.
Sumpter said when she googled"Black motherhood," everything was dreary, depressing, death, doom, and destruction. Yet when she searched for mainstream motherhood topics, it was all White faces."Moms were smiling and laughing. There were all kinds of baby bags, a million articles, and arrays of websites. It made me wonder, why is it such a vast difference? We are not a monolith and there are variations of us.