Bruner gives us an example,"Which one of these seems more valuable: A) 3 sessions of hypnotherapy, or B) a rapid-results quit smoking program that gets you off the nicotine, fast? The second description seems much more valuable, because it is a result and outcome that many people find desirable. However, for an experienced hypnotherapist, those two offerings can be exactly the same in terms of delivery.
When you offer a desirable result, it’s not unusual to have a signature system be priced at $3,000 to $10,000 per client. The length of time to deliver your signature system can vary, depending on the result that you’re trying to create, but might take anywhere from one day to six months or more."When you create a system, you’ll want to have a combination of information and transformation,” says Bruner. The information could be in the form of PDF handouts, audios, or videos.
"Often the idea of creating a system that has informational components will cause an expert to react negatively, saying ‘my work is too organic’ or ‘I respond to the client in the moment.’ Creating a system like this does require an expert to niche down. However, there are benefits to both the expert and the client with this format,” she explains.
"First, the expert always has some information to share with clients that is the same for every client. This could be core concepts, theories of healing or coaching work, or common roadblocks to results. It’s inefficient for the expert to verbally repeat that information over and over, rather than putting it in a format that the client can absorb at her leisure. Recording or writing the information also ensures that nothing is left unsaid or unexplained.
"Just having a system differentiates you from the majority of other people in your industry,” says Bruner. It’s time to package up your expertise and get the word out!
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Source: CNBC - 🏆 12. / 72 Read more »