About a month ago — seemingly an eternity, amid the coronavirus crisis — Okta decided to move its annual Oktane customer conference online, for a virtual event that was thrown last week.
His answer was surprising: he said the virtual conference actually worked better as a marketing tool than a live one, generating 4,000 leads — more than a typical physical event of its type. It was certainly cheaper to put on a virtual event than doing its annual Las Vegas extravaganza, but now that this unusual Oktane is over, we asked McKinnon if it was worth it at all. Would it have been better to have postponed the event until after the coronavirus pandemic had passed? Or should it have just skipped Oktane this year altogether?
"We had 15,000 people watch it [the keynote]. We would have 6,000 people in person," he said,"We got 4,000 fresh leads, which is way better than usual."
You really think people are thinking about work in Vegas. Of course this is the case.
Having it online makes it much more fee-sable and accessible for people to join in. Unfortunately this year we where not going to attend MicroFocus Universe. However it was all online meaning we where able to join in watch live ask questions. They did a really good job too.
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