What may seem like an obstacle to one person is an opportunity for someone else. In 2014, Yen discussed this with her friend Perla Ni, a serial entrepreneur. These days, everything comes in the mail. Why not birth control pills, they thought? When they tested the idea by running ads on Facebook and Google, they discovered that 60% of women didn't have a prescription.
By March 2016, Yen, Ni, and Elliot Blatt, a software engineer, developer, and serial entrepreneur were ready to launch. They intended to make women's lives easier and named the, Pandia Health. Yen became the CEO. Pandia has a dual meaning. Pandia is the Greek goddess of light and the full moon and its syllables mean"every" for Pan,"day" for Dia.
Women are the primary decision-makers in purchasing consumer products. Pandia is also currently testing, including samples of other products along with the monthly pill pack. This could be an additional revenue stream.