Apparel Companies Estimated to Lose as Much as $1 Trillion in Brand Value Due to Covid-19

Author:Dhani MauPublish date:Apr 15, 2020Global brand valuation consultancy Brand Finance has once again released its assessment and ranking of the most valuable apparel brands in the world. Once again, for the sixth consecutive year, Nike has won the number-one spot by a longshot, with a total brand value of $34.8 billion, a 7% rise over 2019.

Interestingly, Nike is followed by Gucci, which rose to number two from the number-five spot last year. Adidas, which saw its brand value drop by 1%, came in at number three, followed by Louis Vuitton, Cartier, Zara , H&M, Chanel, Uniqlo and Hermès.

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How Hong Kong-Based Fashion Brand Sau Lee Navigated Its Business During COVID-19While we have been inundated with troubling headlines since COVID-19’s global spread, it’s refreshing to hear of a Hong-Kong-based brand that is up and running, after having experienced a semi-lockdown situation and COVID-19’s wave of uncertainty. Impressive, focus. The ads on this article are too obnoxious to make it worth reading. I wonder if Brad Lee ever got charged with harassment/sextortion since he commonly blasted nudes.
Source: Forbes - 🏆 394. / 53 Read more »