When Mr Jin Keng was pursuing his undergraduate studies at the Singapore campus of James Cook University, he was able to learn from professors from various countries such as Australia and China. He also had many opportunities to collaborate on projects with classmates from Myanmar, Thailand, Australia, Vietnam, China and India.
At JCU, Mr Keng was vice-president of the Mateship programme that provides a peer support system and functions as the orientation team which welcomes hundreds of freshmen every trimester. Meeting people from all walks of life helped him to develop strong communication skills and gave him the opportunity to forge life-long friendships with people from different courses, across cultures and with interests.
He says: “By studying different strategies employed by international brands like McDonalds and Dove, I learnt that we have to be aware of cultural and environmental differences to discover opportunities that best represent a brand while allowing the business to stay relevant and inspiring in today’s interconnected world.”
Making the right choices to excel As Mr Keng has always been interested in a marketing and advertising career, he chose to major in International Business and Management at JCU. Looking back, enrolling at JCU has proven to be the right choice for Mr Keng as he feels he has become more confident in navigating an increasingly interconnected business landscape. He recalls being convinced by the relevance of the modules that would prepare him for building a career in a multinational setting. It also helped that the university’s trimester system allowed him to complete his degree in two years with accredited courses led by international lecturers and professors.
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