It took a bit of time, but owners Sam Marshall and Tricia Small were ready to make good on that by securing a new name, Wabi on Rose, inspired by a new lease at 512 Rose Avenue, #F. They were finishing final tweaks in the kitchen, adding sushi cases and other minor fixes, and just about to open doors in March with the help of a new lead investor and business partner — former Paramount Pictures vice chairman Rob Moore.
“Well, great, what are we going to do now?” explains Moore of the fleeting reaction of the Wabi on Rose team that was immediately replaced by positive actions. Marshall and Small had rehired many members of the team who were there when the fire ripped through the building so they were prepared for dealing with crisis. “Compared to what they’d gone through, they were ready. There was never a moment of hesitation.
On April 6, Wabi on Rose reopened for takeout and delivery services including curbside pickup, utilizing the restaurant'swebsite and delivery partners GrubHub, Chow Now and Postmates. Despite the crushing blow the crisis has had on the restaurant and hospitality industries, Wabi on Rose may have relaunched at the worst of times but thanks to its dedicated fan base and name recognition, the restaurant is somehow making the best of it, Moore says.
“We are, hopefully, providing people with something that helps them get through what is obviously an incredibly intense and unusual time,” he continues, adding that the Wabi on Rose staff has been standing in front of the restaurant, wearing masks and properly social distancing while handing out laminated menus and promoting the business in the most organic of ways, including flowers and air hugs.
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