News Formal

Social-media platform ranking from marketers: Facebook, Instagram lead - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 31 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 51%

Business Business Headlines News

Business Business Latest News,Business Business Headlines

A survey of 1,003 marketers shows which social-media platforms they want to use more of in 2020 and it reveals a weakness for TikTok

Respondents leaned heavily into apps owned by Facebook and Google, which together own five of the ten social platforms included in Sprout Social's survey on 2020 marketer adoption.

Newcomer TikTok was fairly low on the list of platforms marketers plan to adopt this year, with just 22% of respondents saying they wanted to use the app more. TikTok's user base is growing quickly — it set an app download record last quarter — but the platform has yet to"I put Snapchat and TikTok almost into the same bucket," Paul Marobella, chairman and CEO of Havas Creative North America,in April.

Marketers and consumers who responded to the survey diverged the most on their interest in Twitter and LinkedIn, where fewer consumers said they intended to invest more time this year.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Top social-media platforms marketers want to increase use of: survey - Business InsiderMarketers and consumers plan to lean into Facebook and Instagram in 2020, according to new report from social-media analytics platform Sprout Social.
Source: BusinessInsider - 🏆 729. / 51 Read more »